Privacy policy
ZOOLIKINS, LLC
Privacy Policy
Last Revised: July 6, 2026
Effective Date: July 6, 2026
1. Introduction and Contact Information
Zoolikins, LLC ("Zoolikins," "we," "us," or "our") is committed to protecting your privacy. We have prepared this Privacy Policy to describe our practices regarding the Personal Information we collect from users of our website at www.zoolikins.com (the "Site") and all other websites, applications, products, services, and offerings owned and operated by Zoolikins, LLC
Our website is intended for use by adults 18 years of age or older. We do not knowingly collect Personal Information from children under the age of 13. If we learn that we have inadvertently collected Personal Information from a child under 13, we will delete it promptly. Parents or guardians who believe a child has submitted information to us may contact us at privacy@zoolikins.com and we will delete that information as soon as reasonably possible.
If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us at:
Zoolikins, LLC
7118 E 5th Ave
Scottsdale, Arizona 85251
Email: privacy@zoolikins.com
Phone: (480) 878-4138
Response time: We will respond to privacy inquiries within 45 days of receipt.
By submitting Personal Information through our Site, you agree to the terms of this Privacy Policy and expressly consent to the collection, use, and disclosure of your Personal Information in accordance with this policy.
2. Personal Information We Collect
We collect Personal Information in the following ways:
2.1 Information You Provide Directly
• Account registration: name, email address, username, and password
• Purchases: billing address, shipping address, payment information, phone number, and email address
• Product reviews: any content, name, or contact information you submit with a review
• Newsletter subscription: email address and communication preferences
• SMS/text marketing opt-in: mobile phone number
• Customer service contact: correspondence you send us by email, phone, or text
• Event registration: name and contact details when you register for a Zoolikins-hosted event
• Referrals: name and contact information you provide when referring a friend
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain device and usage information using the following technologies:
• Cookies: data files placed on your device that often include an anonymous unique identifier. To learn more about cookies and how to manage them, visit www.allaboutcookies.org
• Log files: records of your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps
• Web beacons, tags, and pixels: electronic files that record how you browse the Site
• Session replay tools: tools that may record mouse movements, clicks, and scrolling behavior to help us improve the Site experience
2.3 Information from Third Parties
We may receive Personal Information about you from third parties, including:
• Data vendors and marketing partners, which we may combine with information we already have about you
• Social media platforms, when you interact with our social media pages or use social login features
• Advertising partners, who may share information about your interests or behavior to help us deliver relevant advertising
3. How We Use Your Personal Information
We use the Personal Information we collect for the following purposes:
3.1 To Provide and Operate Our Services
• Process and fulfill your orders, including sending order confirmations and shipping notifications
• Manage your account and provide customer service
• Process payments and prevent fraud
• Communicate with you about your orders, returns, and inquiries
3.2 For Marketing and Communications
• Send you promotional emails, newsletters, and marketing communications (where you have opted in or where permitted by applicable law)
• Send you SMS/text messages about our store, new products, promotions, and cart reminders (where you have opted in)
• Deliver targeted advertising on the Site and on unaffiliated third-party websites and platforms
• Measure the effectiveness of our marketing and advertising campaigns
• Identify audiences most likely to respond to our advertising
3.3 To Improve Our Services
• Analyze how customers browse and interact with the Site
• Improve and optimize the Site experience
• Develop new products and features
• Conduct research and analytics
3.4 For Legal and Safety Purposes
• Comply with applicable laws, regulations, and legal processes
• Enforce our Terms of Service and other agreements
• Protect the rights, property, or safety of Zoolikins, our customers, or others
• Detect, prevent, and respond to fraud, security incidents, and other harmful activity
4. How We Share Your Personal Information
Zoolikins does not sell your Personal Information for monetary consideration. However, we do share Personal Information with third parties in the following circumstances:
4.1 Service Providers
We share Personal Information with third-party vendors and service providers that help us operate our business and deliver our services. These include:
• Shopify — powers our online store and checkout. Privacy policy: https://www.shopify.com/legal/privacy
• Klaviyo — email and SMS marketing platform. Privacy policy: https://www.klaviyo.com/legal/privacy-notice
• Google Analytics — website analytics. Opt out at https://tools.google.com/dlpage/gaoptout. Privacy policy: https://policies.google.com/privacy
• Meta (Facebook/Instagram) — advertising and social platform. Privacy policy: https://www.facebook.com/privacy/policy
4.2 Advertising Partners
We may share Device Information and browsing behavior with advertising partners to deliver interest-based advertising to you on the Site and on third-party websites. This means that after visiting our Site, you may see Zoolikins advertisements on other platforms. To opt out of interest-based advertising:
• Digital Advertising Alliance: www.aboutads.info/choices
• General opt-out: www.retention.com/optout
• Google Ads: https://adssettings.google.com
• Facebook/Meta: https://www.facebook.com/help/568137493302217
4.3 Post-Purchase Data Sharing
After you make a purchase, we may share your information with third-party partners to deliver follow-up marketing communications. You have the right to opt out of this sharing at any time by contacting us at privacy@zoolikins.com or by using the opt-out mechanism in Section 8.
4.4 Business Transfers
If Zoolikins is involved in a merger, acquisition, bankruptcy, or sale of all or a portion of its assets, your Personal Information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on the Site before your Personal Information becomes subject to a different privacy policy.
4.5 Legal Requirements
We may disclose your Personal Information if required by applicable law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Zoolikins, our customers, or others.
4.6 With Your Consent
We may share your Personal Information with third parties when you give us explicit consent, such as when you enter a co-sponsored giveaway or sweepstakes.
5. Data Retention
We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. The following retention guidelines apply:
Data Category
Retention Period
Basis
Order information (name, address, purchase history)
5 years from date of purchase
Legal obligation, fraud prevention, customer service
Account information
Duration of active account + 5 years after closure
Contract performance
Email marketing list
Until unsubscribe or 3 years of inactivity
Consent
SMS marketing list
Until opt-out
Consent
Customer service correspondence
5 years from date of last contact
Legitimate business interest
Behavioral/analytics data (cookies, pixels)
12 months
Legitimate business interest
Payment information
Not retained — processed by Shopify Payments
N/A
6. Email and SMS Communications
6.1 Email Marketing
We will periodically send you newsletters and promotional emails. You may opt out at any time by:
• Clicking the "unsubscribe" link at the bottom of any marketing email
• Emailing us at privacy@zoolikins.com with "unsubscribe" in the subject line
Even if you opt out of marketing emails, we may continue to send you transactional emails about your orders, account activity, and policy updates.
6.2 SMS/Text Marketing
With your permission, we may send you text messages about our store, new products, promotions, and order updates, including abandoned checkout reminders. Message and data rates may apply. Message frequency varies.
To opt out of SMS marketing, reply STOP to any text message from us. For help, reply HELP or contact us at privacy@zoolikins.com.
Important: Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing purposes.
7. Your Choices Regarding Your Information
7.1 Access, Correction, and Deletion
You may access, update, or request deletion of your Personal Information at any time by:
• Logging into your Zoolikins account and updating your profile
• Contacting us at privacy@zoolikins.com
• For California residents: using the process described in Section 8 below
7.2 Cookies and Tracking Technologies
Most web browsers accept cookies by default. You can set your browser to refuse cookies or alert you when cookies are being sent. Note that some parts of the Site may not function properly if you disable cookies. You can also manage cookie preferences through our cookie consent tool available on the Site.
7.3 Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our Site does not currently respond to "Do Not Track" signals. If this changes, we will update this Privacy Policy accordingly.
7.4 Interest-Based Advertising Opt-Out
To opt out of interest-based advertising, you may use the following tools:
• Digital Advertising Alliance: www.aboutads.info/choices
• Network Advertising Initiative: www.optout.networkadvertising.org
• General opt-out: www.retention.com/optout
• Google Ads settings: https://adssettings.google.com
• Facebook/Meta Ad Preferences: https://www.facebook.com/help/568137493302217
8. California Residents — CCPA/CPRA Rights
8.1 Your Rights as a California Resident
If you are a California resident, you have the following rights under the CCPA/CPRA:
Right to Know: You have the right to request disclosure of the categories and specific pieces of Personal Information we have collected about you, the sources, the business purpose, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of Personal Information we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request correction of inaccurate Personal Information we maintain about you.
Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your Personal Information for cross-context behavioral advertising. To exercise this right, click "Your Privacy Choices" in the footer of our website or visit www.zoolikins.com/pages/your-privacy-choices.
Right to Limit Use of Sensitive Personal Information: You have the right to direct us to limit our use of sensitive Personal Information to purposes authorized by the CCPA/CPRA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
8.2 Categories of Personal Information Collected and Disclosed
In the preceding 12 months we have collected the following categories of Personal Information as defined by the CCPA:
• Identifiers: name, email address, mailing address, IP address, account username
• Commercial information: purchase history, products considered, shopping behavior
• Internet or other electronic network activity: browsing history on our Site, interactions with our advertisements
• Geolocation data: general location derived from IP address
• Inferences drawn from other information: preferences and characteristics derived from your shopping behavior
We have not sold Personal Information for monetary consideration. We do share certain categories of Personal Information — identifiers, commercial information, and internet activity — with advertising partners for cross-context behavioral advertising, which may constitute "sharing" under the CCPA/CPRA. To opt out, visit www.zoolikins.com/pages/your-privacy-choices.
8.3 How to Submit a California Privacy Request
To submit a verifiable consumer request, you may:
• Visit www.zoolikins.com/pages/your-privacy-choices
• Email us at privacy@zoolikins.com with "California Privacy Request" in the subject line
• Call us at (480) 878-4138
We will respond to verified requests within 45 days of receipt. If we require more time (up to an additional 45 days), we will inform you in writing. We may need to verify your identity before processing your request.
8.4 Authorized Agents
You may designate an authorized agent to submit a privacy request on your behalf. We may require written proof of the agent's authorization and may verify your identity directly.
9. Automated Decision-Making Technology (ADMT)
9.1 How We Use Automated Decision-Making
Zoolikins uses automated decision-making technology (ADMT) in connection with the following activities:
• Email personalization and behavioral segmentation (Klaviyo): We use automated tools to segment our email subscriber list and personalize the content and timing of marketing emails based on your browsing behavior, purchase history, and interactions with prior emails. The purpose is to deliver communications more likely to be relevant to you.
• Product recommendations (Shopify): Our online store uses automated tools to surface product recommendations based on your browsing and purchase history. The purpose is to help you discover relevant products.
• Interest-based advertising (Meta, Google): We use automated advertising platforms that analyze your interests and behavior to determine which Zoolikins advertisements to show you on third-party websites and platforms.
9.2 Your Right to Opt Out of ADMT
California residents have the right to opt out of ADMT used for profiling that produces significant effects. To exercise this right, visit www.zoolikins.com/pages/your-privacy-choices or email privacy@zoolikins.com. Opting out of certain ADMT tools may result in less relevant advertising but will not affect your ability to make purchases on our Site.
10. Data Security
We take reasonable technical and organizational measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. These measures include:
• SSL encryption for data transmitted to and from our Site
• Limited access to Personal Information on a need-to-know basis
• Regular security assessments of our systems and third-party vendors
• Incident response procedures in the event of a data breach
No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your Personal Information, we cannot guarantee its absolute security. If you believe your interaction with us is no longer secure, please notify us immediately at privacy@zoolikins.com.
11. Users Outside the United States
Our Site is operated from the United States. If you are located outside the United States and choose to provide us with Personal Information, please be aware that we may transfer your information to and process it in the United States. Data protection laws in the United States may differ from those in your country of residence.
11.1 European and UK Residents
If you are a resident of the European Economic Area (EEA) or the United Kingdom, you may have additional rights under GDPR or UK GDPR, including the right to access, rectify, or erase your Personal Information, the right to data portability, and the right to object to certain processing. To exercise your rights, contact us at privacy@zoolikins.com.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes we will:
• Post the updated Privacy Policy on this page with a new "Last Revised" date
• Notify you by email if you have provided us with your email address
• For significant changes, provide prominent notice on our Site homepage for a reasonable period
Your continued use of the Site after the effective date of any updated Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically.
13. Accessibility
If you have a disability and need this Privacy Policy in an alternative format, or need assistance with any part of our privacy processes, please contact us at privacy@zoolikins.com or (480) 878-4138. We are committed to making our privacy practices accessible to all customers.
DRAFT — FOR ATTORNEY REVIEW ONLY — NOT FOR PUBLICATION | Zoolikins, LLC | Privacy Policy | July 2026